Digital analytics consultancy

Measurement that holds up: tracking, tags, and truth in your data.

Digital DNA helps teams collect reliable analytics — from first tag to server-side pipelines and the analysis that turns events into decisions.

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Services

Implementation, governance, and analysis — so your reports reflect reality, not wishful tagging.

  • 01

    Tracking implementation

    GA4 and site/app instrumentation: event schemas, dataLayer design, ecommerce and funnels, tag QA, and regression checks after releases.

  • 02

    Google Tag Manager

    Container architecture, custom templates, naming conventions, environments, and documentation your marketing and dev teams can actually follow.

  • 03

    Server-side GTM

    First-party tagging, sGTM on Cloud Run or your stack, client/server tags, consent-aware routing, and lower client weight without losing signal.

  • 04

    Data analysis

    Exploration in GA4 / BigQuery / Looker Studio: funnels, cohorts, attribution sanity checks, and dashboards stakeholders trust.

  • 05

    Audits & measurement strategy

    Gap analysis against your KPIs, privacy and consent alignment (Consent Mode v2), vendor rationalisation, and a roadmap from “we think” to “we know.”

  • 06

    Training & handover

    Workshops for GTM and GA4, runbooks for launches, and enablement so your team owns the stack — with us on call when it gets gnarly.

How we work with you

  1. Baseline — understand goals, tech stack, consent posture, and where numbers disagree today.
  2. Design & build — agree on an event model, implement tags (client and server-side), validate in staging and production.
  3. Prove & hand over — reconcile with business truth, ship dashboards or BigQuery views, train your team, and leave an audit trail.

Senior practitioners only — no black-box “trust us.” You get specs, test evidence, and change logs alongside the containers.

“Good analytics is boring on purpose: same events, same definitions, every session — until you deliberately change them.”

— Digital DNA, on measurement hygiene

Want cleaner data and fewer “why don’t the numbers match?” meetings?

Share your site or app, current tools (GA4, GTM, ad platforms), and what you need to prove. We’ll suggest a sensible first step — usually within two business days.

hello@digitaldna.digital or digitaldna.digital